If you're ready to invest some time and effort to learn and apply these five lessons gleaned from Zappos, your camp will stand out among the many programs from which parents and youth have to choose.
It develops relationships with its customers and instills a loyalty that is nearly unmatched in the competitive online retail market. Zappos is not just another online retailer. But if we really want to be super-successful camps, we need to conceive of ourselves as selling and delivering much more than just a camp session or a particular activity or program. Instead of delivering shoes, he wanted to deliver happiness.ĭo you see the parallels with camp? On the surface, we may think we're delivering a two-week camp program or a teen leadership experience that has a tuition price tag. Hsieh had a much loftier goal than sel l ing shoes - he wanted Zappos' primary purpose to be making employees and customers happier. In order for Zappos to be successful, Hsieh believed the company needed to be more than just another online shoe company. I was simply awed by how Hsieh so eloquently expressed what I've always believed to be true of camp. about the company's success led to an entire movement whose mission is to "spread and inspire more happiness in the world." (2012)īut when I read the book I was unaware of the global movement. The best-selling book by the CEO of, Inc. Tony Hsieh's book, Delivering Happiness: A Path to Profits, Passion, and Purpose, struck a cord with millions of people.
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